This is business.

Dad: Son, I want you to marry a girl of my choice.

Son: no!

Dad: The girl is Bill Gates’ daughter.

Son: Then ok.

Dad goes to Bill Gates.

Dad: I want your daughter to marry my son.

Bill Gates: no!

Dad: my son is CEO of World Bank.

Bill Gates: then ok.

Dad goes to the president of the World Bank.

Dad: appoint my son as CEO.

President: NO!

Dad: my son is the son-in-law of Bill Gates.

President: Mmh. Then ok.

(This is business).